Ball Corporation and Novelis Increase Recycled Content of Ball Foil Cup to 90%


The infinitely recyclable Ball Aluminum tumbler now has the highest rate of recycled content of any beverage packaging in its class.

WESTMINSTER, Col., April 19, 2022 /PRNewswire/ — Ball Corporation (NYSE:BLL), a leading global supplier of infinitely recyclable aluminum beverage packaging, and aluminum recycler and supplier Novelis, today announced that the Ball Aluminum Cup™ is now made from 90% recycled content. This development builds on the infinite recyclability of the Aluminum Ball cup by reducing its carbon footprint, further positioning the product as a sustainable solution to packaging waste issues in the sports and entertainment, catering, retail and beverage.

Ball designed the lightweight aluminum cups to bring the circularity of beverage packaging to sports and entertainment venues in response to growing consumer preference for more sustainable products. Producing the cup with 90% recycled content significantly reduces its carbon footprint, as making it with recycled aluminum uses 95% less energy than with primary aluminum. Ball also recently received Cradle to Cradle® Bronze certification for the aluminum cup, underscoring the company’s commitment to making products that are safe, circular and responsibly produced.

“At Ball, we are committed to delivering innovative solutions that help create a true circular economy,” mentioned Dan FisherPresident and CEO of Ball Corporation. “Foil beverage packaging – including the Ball Foil Tumbler – has always been a sustainable alternative to plastic, and this update only reinforces its sustainability attributes. We aim to provide solutions that not only benefit our global customers, but also the planet, and we are thrilled to partner with Novelis to bring an aluminum cup made with 90% recycled content to communities around the world.”

“In line with Novelis’ goal of ‘Shaping a Sustainable World Together,’ we are focused on innovating alongside customers like Ball to increase the use of recycled content in their products,” mentioned Steve FisherPresident and CEO of Novelis Inc. “We are proud of our long-standing partnership with Ball and our joint efforts to increase the use of aluminum for beverage packaging. Aluminum beverage packaging – bottles, cans and tumblers – is a perfect product for the circular economy as it can be recycled again and again without ever losing their material properties.”

The aluminum cup, made in Rome, Georgia, and made with 90% recycled content is available now and currently being used by Ball customers. In fact, aluminum cups are helping to drive sustainability at sports and entertainment venues across the country, including at Ball Arena in denverSoFi Stadium at Los AngelesHard Rock Stadium in MiamiState Farm Arena in AtlantaLucas Oil Stadium in Indianapolisand Climate Pledge Arena at Seattle. At the Ball Arena in particular, aluminum beverage packaging has helped eliminate more than 350,000 single-use plastic cups and bottles, and the arena is on track to eliminate more than one million plastic cups and bottles. single-use plastic in 2022.

Infinitely recyclable and economically valuable, aluminum is the most sustainable beverage packaging material and, like aluminum cans, aluminum cups can be easily recycled. In fact, 75% of the aluminum ever produced is still in use today and aluminum cans, tumblers and bottles can be recycled and back on a store shelf in as little as 60 days. In addition to its strengths in durability and recycling, the aluminum cup is lightweight, sturdy, cool to the touch and offers a high drinking experience.

About Ball Corporation
Ball Corporation provides innovative and sustainable aluminum packaging solutions for beverage, personal care and household products customers, as well as aerospace and other technologies and services, primarily for the US government. Ball Corporation and its subsidiaries employ 24,300 people worldwide and had net sales in 2021 of $13.8 billion. For more information, visit, or connect with us on Facebook or Twitter.

About Novélis
Novelis Inc. is driven by its goal of shaping a sustainable world together. We are a global leader in the production of innovative aluminum products and solutions and the world’s largest aluminum recycler. Our ambition is to be the leading provider of sustainable, low-carbon aluminum solutions and to achieve a fully circular economy by partnering with our suppliers, as well as our customers in the aerospace, automobile, beverage cans and specialties. North America, Europe, Asia and South America. Novelis achieved net sales of $12.3 billion in financial year 2021. Novelis is a subsidiary of Hindalco Industries Limited, a leader in the aluminum and copper industry, and the flagship metals company of the Aditya Birla Group, a multinational conglomerate based in Bombay. For more information, visit

Forward-looking statements
This release contains “forward-looking” statements regarding future events and financial performance. Words such as “expects”, “anticipates”, “estimates”, “believes” and similar expressions generally identify forward-looking statements, which are generally statements other than statements of historical fact. These statements are based on current expectations or outlook and are subject to risks and uncertainties, which could cause actual results or events to differ materially from those expressed or implied. You should therefore not place undue reliance on forward-looking statements and they should be read in conjunction with, and qualified in their entirety by, the cautionary statements referenced below. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The key factors, risks and uncertainties that could cause actual results to differ are summarized in our filings with the Securities and Exchange Commission, including Schedule 99 to our Form 10-K, which are available on our website and at Other factors that may affect: a) our packaging segments include product capacity, supply and demand constraints, and fluctuations and changes in consumer habits; availability/cost of raw materials, equipment and logistics; competitive packaging, pricing and substitution; climate and weather changes; footprint adjustments and other manufacturing changes, including the start-up of new facilities and lines; failure to realize synergies, productivity improvements or cost reductions; unfavorable deposit or packaging laws; customer and supplier consolidation; food and supply chain disruptions; changes in major contracts with customers or suppliers or the loss of a significant customer or supplier; inability to pass on increased costs; war, political instability and sanctions, including related to the situation in Russia and Ukraine and its impact on our supply chain and our ability to operate in Russia and the EMEA region in general; changes in exchange rates or tax rates; and tariffs, trade or other government actions, including trade restrictions and shelter-in-place orders in any country or jurisdiction affecting the goods we produce or in our supply chain, including materials first imported; (b) our aerospace segment includes financing, licensing, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts; c) the Company as a whole includes those listed above plus: the extent to which opportunities related to sustainable development arise and can be exploited; changes in senior management, succession and the ability to attract and retain a skilled workforce; regulatory actions or issues, including those related to taxation, ESG reporting, competition, environment, occupational health and safety, including the U.S. FDA and other public actions or concerns affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; technological developments and innovations; the ability to manage cyber threats; dispute; strikes; sickness; pandemic; changes in labor costs; inflation; rates of return on assets of the Company’s defined benefit pension plans; pension changes; uncertainties surrounding geopolitical events and government policies, including policies, orders and actions related to COVID-19; reduced cash; interest rates affecting our debt; and successful and unsuccessful joint ventures, acquisitions and divestitures, and their effects on our results of operations and our business generally.

SOURCE Ball Corporation


Comments are closed.