Companies boost cookware and food prep at housewares show


Prepara will present its Cactus cheese grater at the show. It can stand upright until ready to use.

NEW YORK – With The Inspired Home Show less than two weeks away, exhibitors can’t wait to launch new categories and booth locations – and see retailers in person.

“The Inspired Home Show is our first opportunity to introduce new products to new and existing customers, and with the cancellation of Ambiente, it’s even more important to us than ever this year,” said Alexander Gransbury, Founder and Managing Director of Dreamfarm, who will be exhibiting in a new location just outside Discover Design at stand N8100. “This is our first major international show in two years and we couldn’t be more excited.”

Prepara will also be in a new stand at the show – S617 – and are looking forward to launching new categories as well as expanding existing ones. Baked goods have been a real growth category during the pandemic, and Prepara has developed a line of bakery accessories “that elevates the category through excellent design and use of color,” said Michael Karyo. , vice-president. Charcuterie is also very trendy, especially on social media, he added, so the company will also unveil products for that, in addition to cutlery and an extension of its successful Taco collection.

“The pandemic has made people focus on cooking and entertaining their families in lockdown,” Karyo said. “Now that we are coming out of the pandemic, we are looking to cook, cook and entertain for friends and larger groups.”

DKB’s Stadhampton Chilli and Spice Grinder makes light work of ingredients such as dried chillies, cardamom pods, cinnamon sticks and peppercorns.

DKB Household will also expand into cookware under its Zyliss brand, using high-quality materials such as thick pans and a durable Quantum 2 nonstick coating, spokeswoman Bridget Cundelan said. Food storage was popular during the pandemic, so it will also be showing its Twist & Seal range, as well as expanding its range of seasonings for Cole & Mason with a spice storage shaker (called Saunderton) and a Spice & Grinder. Chili (called Stadhampton), which helps cooks experience flavor and depth in their cooking.

“More people have been cooking at home since the pandemic, and some are learning to cook for the first time, and we wanted to launch products that reflect that,” Cundelan said.

The Dreamfarm BBQ Brizzle is a silicone basting brush that bends to scoop, baste to baste, and sits drip-free.

“People are always looking for something new and useful, something they’ve never seen before or didn’t know they needed, and that hasn’t changed…There’s still so much room for innovation in everyday items,” said Gransbury. “With supply chain costs rising, it is more important than ever to add value through design innovation, as premium materials are now even more expensive than before,” he added. “It’s about adding value while keeping the idea and execution simple.”

Gransbury said every day more of its specialty and independent retailers tell it they attend the show. “It’s been super positive to see how many retailers that were previously maybe on the fence are now saying they’ll see us in Chicago and we’re anticipating a much bigger show than we initially thought. Bring it on!”


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