Farm Rio adds to its mix.
The fashion label, originally founded by Katia Barros and Marcello Bastos in 1997 as a small stand in a market in Rio, has become a household name in its native Brazil, with more than 2,000 employees and 80 stores across the country – the brand has even expanded into the United States with flagships in New York and Miami.
For its latest adventure, the Brazilian brand launched its first footwear collection, exclusively in the United States in partnership with Nordstrom.
According to the brand, the new range is designed to be a bold addition to the wardrobe of its print-loving customers everywhere.
The collection is described as a selection of trainers, sandals and mules that feature the brand’s handcrafted details, such as embroidery, beading and crochet. The range is 100% vegan, made in Brazil and packaged in a bag made from the brand’s leftover fabric. The price of the shoes ranges from $145 to $395.
To celebrate the launch, the Seattle-based retailer opened a special pop-up in its New York flagship by May 1. According to Nordstrom, the pop-up will evoke the colors and tropical elements of Brazilian street markets, with fruits and flowers to clothing and accessories, transporting shoppers to a warm and joyful place.
This is the latest shoe-related popup for Nordstrom. Last month, the retailer tapped Georgian brand Mach & Mach to take over the pop-up Center Stage area of its New York flagship. The boutique featured exclusive and newly launched ready-to-wear pieces including embellished blazers, skirts, tops and mini-dresses, as well as a selection of new handbags, jewelry, belts and shoes with embellished detailing. satin, PVC and crystal.
In October, Nordstrom installed an immersive pop-up with Dr. Martens in the same Center Stage area inside its New York flagship. The experience brought a concert hall atmosphere to life, with trusses, stage lighting, graffiti furniture and a live musical performance on October 15.
And in late August, the retailer opened a Golden Goose outpost amid its New York flagship, to celebrate the sneaker brand’s 20th anniversary.
The new Farm Rio footwear collection is now available at 60 Nordstrom stores in the United States and Farm Rio stores, as well as their respective e-commerce sites.