Fnac Darty forges a new partnership with Google on data and the cloud to accelerate its digital trajectory and the execution of its strategic plan


IVRY, California and SUNNYVALE, Calif., February 23, 2022 /PRNewswire/ — Fnac Darty today announces a new partnership with Google which aims to accelerate Fnac Darty’s digital transformation, increase the Group’s innovation capabilities through data and offer its customers products, services and experiences enriched at a time when commerce is changing.

The partnership introduces three new innovative components:

  • Deployment of the Google Cloud Retail Search solution on the fnac.com and darty.com sites.

Fnac Darty is the leading distributor of France to implement this new Google Cloud solution, an initiative that aims to set new standards in terms of online and mobile shopping experiences. The Group aims to improve the performance of its websites by streamlining the process of research and discovery of products by customers and by making the results more relevant. For Fnac Darty, the constant improvement of its website search engine has always been a priority, and access to Google Cloud’s technological expertise in this area will offer customers a simpler online shopping experience, more personalized and enriched. fnac.com and darty.com aim to increase conversation rates while providing greater customer satisfaction.

  • Integration of data analytics, machine learning (ML) and artificial intelligence (AI). Google’s technology will help improve operational efficiency and customer experience, as well as support Fnac Darty’s innovation on new customer services. The use cases are numerous, all bringing significant added value to the Group and its customers: better manage promotions, anticipate demand, prevent churn, improve methods for prioritizing after-sales service actions, define the measurement of customer value as a key axis. management metrics.
  • Training and culture programs on data and AI, with the expertise of Google. Fnac Darty teams will benefit from Google training sessions aimed at strengthening the Group’s digital and data culture. It will also support their broader use of AI as well as their willingness and ability to innovate in the market.

These three areas of innovation will be carried out in parallel with the accelerated migration of data from Fnac Darty to Google’s cloud infrastructure.

This partnership is the next step in Fnac Darty’s fruitful and innovative relationship with Google. The two companies share common values ​​and pool their expertise in personalized and differentiated services, cutting-edge marketing and advertising technologies and consumer technologies, with a clear omnichannel approach.

Enrique MartinezCEO of Fnac Darty, said“As a committed player, we care about our customers and want to help them make informed decisions. Thanks to this collaboration on data and the cloud with Google, which is the first of its kind in the distribution sector in France, our customers will enjoy a more fluid, personalized and differentiating online shopping experience. It will improve the performance of our websites thanks to an increasingly immersive and efficient AI-driven web experience. As a result, the partnership will allow us to accelerate our digital transformation and continue to deliver on our plan every day.”

Thomas KurianCEO of Google Cloud, said: “Fnac Darty is an iconic brand and an innovator in the retail market. Google and Fnac Darty have been long-standing partners, and today we are proud to expand our work together through new cloud innovations in the areas data and analytics, artificial intelligence and machine-learning technologies, which will support new omnichannel strategies and customer experiences.Together, we can help define the commerce industry of tomorrow’s detail.

About Fnac Darty
Present in twelve countries, Fnac Darty is a European leader in the distribution of entertainment and leisure products, consumer electronics and household appliances. The Group, which has approximately 25,000 employees, has a multi-format network of 936 stores at the end September 2021including 769 in Franceand is classified as France second most visited e-commerce site (more than 29 million unique visitors per month) with its 3 merchant sites, fnac.com, darty.com and natureetdecouvertes.com. A leading omnichannel player, Fnac Darty generated revenue of nearly 7.5 billion euros in 2020, of which approximately 29% was generated online. For more information: www.fnacdarty.com

About Google
Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a significant role in the daily lives of billions of people and has become one of the the best known in the world. . Google is a subsidiary of Alphabet Inc.

SOURCEGoogle Inc.


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