Inside the Kardashians’ big plans for kids to take over the family’s nearly $3 billion empire with skincare, toy and clothing lines


The KARDASHIAN family has big plans for the grandkids to take over the family’s nearly $3 billion empire with skincare, toys, clothing and more lines.

The family’s most popular brands are Kim’s Company, SKIMS, Kylie’s Kylie Cosmetics, Kylie Skin and Kylie Baby, Khloe’s Good American, Kendall Jenner’s 818 Tequila, Kourtney’s Poosh and Rob’s Arthur George.


The Kardashian grandkids are ready to take over the family empireCredit: KIM KARDASHIAN/INSTAGRAM
Kylie's daughter Stormi has trademarks for toys, clothes, skincare and more


Kylie’s daughter Stormi has trademarks for toys, clothes, skincare and moreCredit: Instagram @KylieBaby

The Kardashian-Jenners are gearing up their kids to take over the empire, as the stars have filed various trademarks for their kids.

In February 2019, Kylie, 24, filed five trademarks for her daughter Stormi Webster’s name.

The first brand covers toy products, including: “Toy figures, doll accessories, dolls, drawing toys, baby toys, mechanical action toys, electronic action toys, action figure playsets , soft sculpting toys, bath toys, puzzles, board games, jewelry toys, bats for play, puppets, hand-held units for playing electronic games, children’s educational toys for the development of fine motor skills and cognitive skills, musical toys, toy food, toy kitchen utensils, toy cameras, baby gyms, play balls and sports balls.

The second brand is for “advertising” and “endorsement services” to promote brands and products such as “apparel, clothing accessories, toys, sporting goods, beauty products, cosmetics, skin care and fragrances”.

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The third dossier follows directly in the footsteps of the owner of Kylie Skin, as it includes: “Non-medicated skin care preparations, skin moisturizers, skin lotions, skin creams, skin cleansers, serums for skin, face oils, body oils, bath and shower gels, bubble bath, body powders, cosmetics, cosmetic preparations, perfumes, hair care preparations, hair styling preparations, nail polish, nail polish remover and nail care preparations.

The fourth brand is based on clothing and accessories, as it covers: “Stockings as clothing, coats, dresses, shoes, headwear, jackets, sweaters, loungewear, rompers, scarves, shirts, sweaters, tops as garments, underwear, socks, hosiery, swimwear, cloth bibs, gloves, sleepwear, one-piece garments for infants and toddlers, costumes for children’s dress-up games.

The fifth includes “celebrity appearances”.

Stormi, 4, has already launched her career as the face of Kylie Baby.

The children of Kim North, 8, Saint, 6, Chicago, 4, and Psalm, 2, daughter Rob Dream, 5, and daughter Khloe True, 4, all have the same marks as Stormi.


True also has a series of “True & Khlo” trademarks filed in January 2020, including one that covers: “Retail store services featuring gifts, apparel, clothing accessories, cosmetics, skincare, beauty products, bath and shower products, hair care and hair care products”. hair styling products, furniture, home furnishings, home accessories, textiles, linens, bath and shower accessories, travel accessories and cases.

The second concerns “belts, stockings, coats, dresses, shoes, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, tops and underwear.

The third relates to “travel cases”, while the fourth covers “bath products, body sponges and loofah sponges, bathroom baskets for household use, bath accessories, namely holders, toothbrush holders, toilet paper holders, soap dishes and soap dispensers, and wastebaskets”.

The final mark covers “hair care products, hair detangling preparations, styling preparations, non-medicated skin care preparations, skin lotions, skin creams, skin cleansers , body scrubs, body oils, body powders, bath bombs, bubble baths, bath soaps, non-medicated bath salts, cosmetic bath preparations, cosmetics and Moreover.”

True also appears alongside her mother in commercials for Nurtec, which is a migraine medication.

While Kourtney’s children Mason, 12, and Penelope, 9, and Reign, 7, don’t have trademarks, her lifestyle brand Poosh is named after her daughter’s nickname.


As Kris helped start and manage her children’s business, she is now starting her own business.

The Sun previously reported Chris66, filed a trademark for Kristan on February 25, 2022.

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According to the United States Patent and Trademark Office, the trademark covers “tops as apparel, bottoms as apparel, kaftans, and loungewear.”

The company name appears to be a combination of Kris’ birth name, Kristen, and the kaftan, a garment. The Kardashians star often wears.

True, Stormi, Chicago, Dream and Psalm [pictured] all have trademarks in their names


True, Stormi, Chicago, Dream and Psalm [pictured] all have trademarks in their namesCredit: Instagram/@kimkardashian
The Kardashians have created an empire of more than 3 billion dollars


The Kardashians have created an empire of more than 3 billion dollarsCredit: Instagram
Kris even started her own kaftan business


Kris even started her own kaftan businessCredit: Instagram/Kris Jenner

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