Pottery Barn Kids, Lego partner for home collection


Diving brief:

  • Pottery Barn Kids on Thursdays launched a Lego x Pottery Barn Kids collectionaccording to a company press release.
  • Products include bedding, rugs and decorative accessories, and cost between $22.50 and $318.
  • The collection was designed in partnership with The Lego Group and aims to bring “an artistic interpretation of the Lego brand’s beloved icons and colorful bricks to children’s home furniture for the first time”, according to Pottery Barn Kids.

Overview of the dive:

Pottery Barn Kids kicks off the new year with the launch of a line of products with the beloved Lego toy brand.

We loved seeing the Lego design principles of playful and iterative storytelling woven into the beautifully crafted pieces of Pottery Barn Kids,” Satwik Saraswati, Design Director of Lego Licensing and Extended Line, said in a statement. looking forward to this collection unleashing creativity and fun in children’s rooms, as well as within our teams when they met to work on it.”

Lego has partnered with a number of retailers over the years, most recently with target during the 2021 holiday season. This tie-up produced nearly 300 products, most of which cost less than $30 and included household items, toys, clothing, and pet products. The company also announced a multi-year partnership with a sports retailer Adidas in 2020 and a collaboration with Ikea on a storage solution that same year.

The Williams-Sonoma Pottery Barn Kids and Pottery Barn Teen brands reported net sales of $316 million in the company’s third quarter, a 13.7% year-over-year increase. The brands, which report their combined earnings results, also saw a 16.9% increase in comp revenue growth compared to the same quarter in 2020.

“The Lego Group brand values ​​are what made them such a natural partner for Pottery Barn Kids,” Allison Spampanato, senior vice president of design for Pottery Barn Kids, said in a statement. “With this collection, we’ve created high-quality, thoughtful products, thoughtfully designed for people and the planet, that inspire creativity and imagination at home.”


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