The world’s largest household and personal care companies


It has been a difficult year for the household products and personal care giants. Large, publicly traded companies have struggled to maintain sales of their core brands, cope with price cuts, and push back (or acquire) startup brands that have shrunk their market share, often by selling directly to companies. consumers. . Investors in the household and personal care sector have lost 6% in the past 12 months (through May 31), according to Morningstar, even as stocks continued to climb.

Procter & Gamble, the US consumer products giant with $ 66 billion in revenue, remains number one in the category, but has slipped to 55e place in Forbes’ Global 2000 ranking of 46e Last year. The scope of its business is enormous, with 22 brands with at least $ 1 billion in revenue, including Pampers, Crest, Tide and Gillette. But with stocks down 18% in the past 12 months, sluggish sales growth and sluggish profits, he was looking for a new growth strategy. With no breakthrough innovation of its own for a long time and with Wall Street keen on a turnaround, P&G chief executive David Taylor in April announced a deal to buy Merck’s consumer health business for $ 4.2 billion. .

Unilever, at number two, is doing better, staying in the 103rd place in the general classification he held last year. The Netherlands-based consumer products conglomerate has more than $ 60 billion in revenue from more than 1,000 brands worldwide, including Dove, Vaseline and Lipton’s. Over the years, she has expanded her own portfolio with the acquisition of numerous entrepreneurial brands, including Dollar Shave Club (shaving, 2016), Seventh Generation (natural household products, 2016) and Schmidt’s Naturals (deodorant, 2017).

Acquisitions were also the name of the game in style. French cosmetics giant L’Oréal, number three in the category, has created a global giant with $ 29 billion in revenue, in part through acquisitions, including the successful purchase of IT Cosmetics for $ 1.2 billion. Reckitt Benckiser, the fourth-ranked British company, often goes unnoticed in the United States, despite having a turnover of $ 15 billion and brands such as Clearasil, Durex, Lysol and Varnish are well known to consumers. Rounding out the top five is Henkel, the German consumer products company with $ 23 billion in revenue from brands such as Persil and Purex detergents and Blue Star toilet bowl cleaners.

Three other US-based companies made it into the top 10: Kimberly Clark (fifth), maker of Kleenex tissues, Huggies diapers, Kotex feminine hygiene products and Cottonelle toilet tissue; Colgate-Palmolive (sixth), the world’s largest toothpaste manufacturer; and makeup company Estée Lauder (seventh). While consumer products companies have lagged in the past year, Kimberly-Clark and Colgate-Palmolive have slipped on our overall list, to 539eand 549e, respectively, of 427e and 472sd Last year.

The main international players Kao Corp. of Japan, whose brands include Jergens, Curel and Ban, and Essity of Sweden, the world’s second-largest supplier of toilet paper (toilet paper, tissues and towels), round out the top 10.

The Forbes Global 2000 is an annual ranking of the world’s largest and most powerful public companies, based on equally weighted measures of income, profits, assets and market value. The list includes a total of 21 household and personal care products companies from 10 countries, including seven from the United States, three from Japan, and two from China, South Korea and Germany.

Gallery: 2018 Global 2000: Top 15 Household and Personal Care Companies

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For more coverage of the Forbes Global 2000 ranking of the largest public companies in the world, see below:

Forbes’ Complete list of Global 2000

Global 2000: The largest public companies in the world 2018


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